@article{agametheoreticmachinelearningapproach,
  title = {A Game-theoretic Machine Learning Approach for Revenue Maximization in Sponsored Search},
  author = {Di He and Wei Chen and Li-Wei Wang and Tie-Yan Liu},
  year = {2014},
  eprint = {1406.0728},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1406.0728v2},
}