@article{ageneralizedbayesianframeworkforthe,
  title = {A generalized Bayesian framework for the analysis of subscription based businesses},
  author = {Rahul Madhavan and Ankit Baraskar},
  year = {2017},
  eprint = {1704.05729},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1704.05729v1},
}