@article{alargescaleempiricalcomparisonofmetalear,
  title = {A Large-Scale Empirical Comparison of Meta-Learners and Causal Forests for Heterogeneous Treatment Effect Estimation in Marketing Uplift Modeling},
  author = {Aman Singh},
  year = {2026},
  eprint = {2604.06123},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2604.06123},
}