@article{alightweightmpcbiddingframeworkforbranda,
  title = {A Lightweight MPC Bidding Framework for Brand Auction Ads},
  author = {Yuanlong Chen and Bowen Zhu and Bing Xia and Yichuan Wang},
  year = {2026},
  eprint = {2603.07721},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2603.07721},
}