@article{apracticallycompetitiveandprovably,
  title = {A Practically Competitive and Provably Consistent Algorithm for Uplift Modeling},
  author = {Yan Zhao and Xiao Fang and David Simchi-Levi},
  year = {2017},
  eprint = {1709.03683},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1709.03683v1},
}