@article{areinforcementlearningenhancedllm, title = {A Reinforcement-Learning-Enhanced LLM Framework for Automated A/B Testing in Personalized Marketing}, author = {Haoyang Feng and Yanjun Dai and Yuan Gao}, year = {2025}, eprint = {2506.06316}, archivePrefix = {arXiv}, url = {https://arxiv.org/abs/2506.06316v1}, }