@inproceedings{adaptivedesignoptimizationinexperiments,
  title = {Adaptive Design Optimization in Experiments with People},
  author = {Daniel Cavagnaro and Jay Myung and Mark A. Pitt},
  year = {2009},
  booktitle = {NeurIPS 2009 12},
  url = {http://papers.nips.cc/paper/3735-adaptive-design-optimization-in-experiments-with-people},
}