@article{againstopacityexplainableaiandlarge,
  title = {Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising},
  author = {Qi Yang and Marlo Ongpin and Sergey Nikolenko and Alfred Huang and Aleksandr Farseev},
  year = {2025},
  eprint = {2504.20064},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2504.20064v1},
}