@article{anendtoendframeworkformarketing,
  title = {An End-to-End Framework for Marketing Effectiveness Optimization under Budget Constraint},
  author = {Ziang Yan and Shusen Wang and Guorui Zhou and Jingjian Lin and Peng Jiang},
  year = {2023},
  eprint = {2302.04477},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2302.04477v1},
}