@article{aslongasyoutalkaboutmetheimportance,
  title = {As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity},
  author = {P. Rovelli and C. Benedetti and A. Fronzetti Colladon and A. De Massis},
  year = {2021},
  eprint = {2110.13815},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2110.13815v1},
}