@article{attributionmodelingincreasesefficiencyof,
  title = {Attribution Modeling Increases Efficiency of Bidding in Display Advertising},
  author = {Eustache Diemert and Julien Meynet and Pierre Galland and Damien Lefortier},
  year = {2017},
  eprint = {1707.06409},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1707.06409v2},
}