@article{bayesianmethodsformediamixmodellingwith,
  title = {Bayesian Methods for Media Mix Modelling with shape and funnel effects},
  author = {Javier Marin},
  year = {2023},
  eprint = {2311.05587},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2311.05587v5},
}