@article{bert4ctranefficientframeworktocombine, title = {BERT4CTR: An Efficient Framework to Combine Pre-trained Language Model with Non-textual Features for CTR Prediction}, author = {Dong Wang and Kavé Salamatian and Yunqing Xia and Weiwei Deng and Qi Zhiang}, year = {2023}, eprint = {2308.11527}, archivePrefix = {arXiv}, url = {https://arxiv.org/abs/2308.11527v1}, }