@article{bestofthreeworldsadaptiveexperimentation,
  title = {Best of Three Worlds: Adaptive Experimentation for Digital Marketing in Practice},
  author = {Tanner Fiez and Houssam Nassif and Yu-cheng Chen and Sergio Gamez and Lalit Jain},
  year = {2024},
  eprint = {2402.10870},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2402.10870v3},
}