@article{beyondkeywordsandrelevanceapersonalized,
  title = {Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search},
  author = {Su Yan and Wei. Lin and Tianshu Wu and Daorui Xiao and Xu Zheng and Bo Wu and Kaipeng Liu},
  year = {2017},
  eprint = {1712.10110},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1712.10110v5},
}