@article{beyondsingleepisodeoptimizationslidingwi,
  title = {Beyond Single-Episode Optimization: Sliding-Window Aware Generative Auto-Bidding for Long-Term Advertising Effectiveness},
  author = {Binglin Wu and Chuan Yue and Yingyi Zhang and Xianneng Li and Ruyue Deng and Weiru Zhang and Xiaoyi Zeng},
  year = {2026},
  eprint = {2607.25233},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2607.25233},
}