@article{beyondutilityincorporatingeyetracking, title = {Beyond utility: incorporating eye-tracking, skin conductance and heart rate data into cognitive and econometric travel behaviour models}, author = {Thomas O. Hancock and Stephane Hess and Charisma F. Choudhury}, year = {2025}, eprint = {2506.18068}, archivePrefix = {arXiv}, url = {https://arxiv.org/abs/2506.18068v1}, }