@article{bileveldecisionfocusedcausallearningforl, title = {Bi-Level Decision-Focused Causal Learning for Large-Scale Marketing Optimization: Bridging Observational and Experimental Data}, author = {Shuli Zhang and Hao Zhou and Jiaqi Zheng and Guibin Jiang and Bing Cheng and Wei Lin and Guihai Chen}, year = {2025}, eprint = {2510.19517}, archivePrefix = {arXiv}, url = {https://arxiv.org/abs/2510.19517}, }