@article{causalmtaeliminatingtheuserconfounding,
  title = {CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution},
  author = {Di Yao and Chang Gong and Lei Zhang and Sheng Chen and Jingping Bi},
  year = {2021},
  eprint = {2201.00689},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2201.00689v2},
}