@article{clickisnotequaltolikecounterfactual,
  title = {Clicks can be Cheating: Counterfactual Recommendation for Mitigating Clickbait Issue},
  author = {Wenjie Wang and Fuli Feng and Xiangnan He and Hanwang Zhang and Tat-Seng Chua},
  year = {2020},
  eprint = {2009.09945},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2009.09945v4},
}