@article{clickpromptctrmodelsarestrongprompt,
  title = {ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction},
  author = {Jianghao Lin and Bo Chen and Hangyu Wang and Yunjia Xi and Yanru Qu and Xinyi Dai and Kangning Zhang and Ruiming Tang and Yong Yu and Weinan Zhang},
  year = {2023},
  eprint = {2310.09234},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2310.09234v5},
}