@article{comparisonbasedchoices,
  title = {Comparison-Based Choices},
  author = {Jon Kleinberg and Sendhil Mullainathan and Johan Ugander},
  year = {2017},
  eprint = {1705.05735},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1705.05735v1},
}