@article{comparisonliftbanditbasedexperimentation,
  title = {Comparison Lift: Bandit-based Experimentation System for Online Advertising},
  author = {Tong Geng and Xiliang Lin and Harikesh S. Nair and Jun Hao and Bin Xiang and Shurui Fan},
  year = {2020},
  eprint = {2009.07899},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2009.07899v1},
}