@article{complementaritybetweenpaidandorganic,
  title = {Complementarity Between Paid and Organic Installs in Mobile App Advertising},
  author = {Harang Ju and Michael Zhao and Sinan Aral},
  year = {2025},
  eprint = {2504.16151},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2504.16151v1},
}