@article{conversionbaseddynamiccreative,
  title = {Conversion-Based Dynamic-Creative-Optimization in Native Advertising},
  author = {Yohay Kaplan and Yair Koren and Alex Shtoff and Tomer Shadi and Oren Somekh},
  year = {2022},
  eprint = {2211.11524},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2211.11524v1},
}