@inproceedings{createrctrdrivenadvertisingtext,
  title = {CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning},
  author = {Penghui Wei and Xuanhua Yang and Shaoguo Liu and Liang Wang and Bo Zheng},
  year = {2022},
  booktitle = {NAACL (ACL) 2022 7},
  eprint = {2205.08943},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2205.08943v1},
}