@article{creativitybenchmarkabenchmarkformarketin,
  title = {Creativity Benchmark: A benchmark for marketing creativity for large language models},
  author = {Ninad Bhat and Kieran Browne and Pip Bingemann},
  year = {2025},
  eprint = {2509.09702},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2509.09702},
}