@article{decisionfocusedcausallearningfordirect,
  title = {Decision Focused Causal Learning for Direct Counterfactual Marketing Optimization},
  author = {Hao Zhou and Rongxiao Huang and Shaoming Li and Guibin Jiang and Jiaqi Zheng and Bing Cheng and Wei Lin},
  year = {2024},
  eprint = {2407.13664},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2407.13664v1},
}