@article{deepcharacterlevelclickthroughrate,
  title = {Deep Character-Level Click-Through Rate Prediction for Sponsored Search},
  author = {Bora Edizel and Amin Mantrach and Xiao Bai},
  year = {2017},
  eprint = {1707.02158},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1707.02158v1},
}