@article{deepcausalmmmadeeplearningframeworkforma,
  title = {DeepCausalMMM: A Deep Learning Framework for Marketing Mix Modeling with Causal Structure Learning},
  author = {Aditya Puttaparthi Tirumala},
  year = {2025},
  eprint = {2510.13087},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2510.13087},
}