@article{designandevaluationofpersonalizedfree,
  title = {Design and Evaluation of Personalized Free Trials},
  author = {Hema Yoganarasimhan and Ebrahim Barzegary and Abhishek Pani},
  year = {2020},
  eprint = {2006.13420},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2006.13420v1},
}