@article{directheterogeneouscausallearningfor,
  title = {Direct Heterogeneous Causal Learning for Resource Allocation Problems in Marketing},
  author = {Hao Zhou and Shaoming Li and Guibin Jiang and Jiaqi Zheng and Dong Wang},
  year = {2022},
  eprint = {2211.15728},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2211.15728v2},
}