@article{embarrassedtoobservetheeffectsofdirectiv,
  title = {Embarrassed to observe: The effects of directive language in brand conversation},
  author = {Andria Andriuzzi and Géraldine Michel},
  year = {2025},
  eprint = {2508.15826},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2508.15826},
}