@article{endtoendcosteffectiveincentive,
  title = {End-to-End Cost-Effective Incentive Recommendation under Budget Constraint with Uplift Modeling},
  author = {Zexu Sun and Hao Yang and Dugang Liu and Yunpeng Weng and Xing Tang and Xiuqiang He},
  year = {2024},
  eprint = {2408.11623},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2408.11623v2},
}