@article{enhancingtaobaodisplayadvertisingwith,
  title = {Enhancing Taobao Display Advertising with Multimodal Representations: Challenges, Approaches and Insights},
  author = {Xiang-Rong Sheng and Feifan Yang and Litong Gong and Biao Wang and Zhangming Chan and Yujing Zhang and Yueyao Cheng and Yong-Nan Zhu and Tiezheng Ge and Han Zhu and Yuning Jiang and Jian Xu and Bo Zheng},
  year = {2024},
  eprint = {2407.19467},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2407.19467v1},
}