@article{escm2entirespacecounterfactualmultitask,
  title = {ESCM$^2$: Entire Space Counterfactual Multi-Task Model for Post-Click Conversion Rate Estimation},
  author = {Hao Wang and Tai-Wei Chang and Tianqiao Liu and Jianmin Huang and Zhichao Chen and Chao Yu and Ruopeng Li and Wei Chu},
  year = {2022},
  eprint = {2204.05125},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2204.05125v2},
}