@article{estimatingonlineinfluenceneedscausal,
  title = {Estimating Online Influence Needs Causal Modeling! Counterfactual Analysis of Social Media Engagement},
  author = {Lin Tian and Marian-Andrei Rizoiu},
  year = {2025},
  eprint = {2505.19355},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2505.19355v1},
}