@article{fractionalbudgetallocationforinfluence,
  title = {Fractional Budget Allocation for Influence Maximization under General Marketing Strategies},
  author = {Akhil Bhimaraju and Eliot W. Robson and Lav R. Varshney and Abhishek K. Umrawal},
  year = {2024},
  eprint = {2407.05669},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2407.05669v1},
}