@article{fromprecisiontoperceptionusercentred, title = {From Precision to Perception: User-Centred Evaluation of Keyword Extraction Algorithms for Internet-Scale Contextual Advertising}, author = {Jingwen Cai and Sara Leckner and Johanna Björklund}, year = {2025}, eprint = {2504.21667}, archivePrefix = {arXiv}, url = {https://arxiv.org/abs/2504.21667v1}, }