@article{fromscalingtostructuredexpressivityrethi,
  title = {From Scaling to Structured Expressivity: Rethinking Transformers for CTR Prediction},
  author = {Bencheng Yan and Yuejie Lei and Zhiyuan Zeng and Zheye Deng and Di Wang and Kaiyi Lin and Pengjie Wang and Chuan Yu and Jian Xu and Bo Zheng},
  year = {2025},
  eprint = {2511.12081},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2511.12081},
}