@article{geogenerativeengineoptimization,
  title = {GEO: Generative Engine Optimization},
  author = {Pranjal Aggarwal and Vishvak Murahari and Tanmay Rajpurohit and Ashwin Kalyan and Karthik Narasimhan and Ameet Deshpande},
  year = {2023},
  eprint = {2311.09735},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2311.09735v3},
}