@article{heterogeneouscausallearningfor,
  title = {Heterogeneous Causal Learning for Effectiveness Optimization in User Marketing},
  author = {Will Y. Zou and Shuyang Du and James Lee and Jan Pedersen},
  year = {2020},
  eprint = {2004.09702},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2004.09702v1},
}