@article{homeraddressingheterogeneitiesbymodeling, title = {HoMer: Addressing Heterogeneities by Modeling Sequential and Set-wise Contexts for CTR Prediction}, author = {Shuwei Chen and Jiajun Cui and Zhengqi Xu and Fan Zhang and Jiangke Fan and Teng Zhang and Xingxing Wang}, year = {2025}, eprint = {2510.11100}, archivePrefix = {arXiv}, url = {https://arxiv.org/abs/2510.11100}, }