@article{howcausalmachinelearningcanleverage,
  title = {How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign},
  author = {Henrika Langen and Martin Huber},
  year = {2022},
  eprint = {2204.10820},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2204.10820v2},
}