@article{howtostartagrassrootsmovement,
  title = {How To Start a Grassroots Movement},
  author = {David Ehrlich and Nora Szech},
  year = {2022},
  eprint = {2209.01345},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2209.01345v1},
}