@article{idproxycoldstartctrpredictionforadsandre,
  title = {IDProxy: Cold-Start CTR Prediction for Ads and Recommendation at Xiaohongshu with Multimodal LLMs},
  author = {Yubin Zhang and Haiming Xu and Guillaume Salha-Galvan and Ruiyan Han and Feiyang Xiao and Yanhua Huang and Li Lin and Yang Luo and Yao Hu},
  year = {2026},
  eprint = {2603.01590},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2603.01590},
}