@article{improvingnativeadsctrpredictionbylarge,
  title = {Improving Native Ads CTR Prediction by Large Scale Event Embedding and Recurrent Networks},
  author = {Mehul Parsana and Krishna Poola and Yajun Wang and Zhiguang Wang},
  year = {2018},
  eprint = {1804.09133},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/1804.09133v3},
}