@article{incrementalprofitperconversionaresponse,
  title = {Incremental Profit per Conversion: a Response Transformation for Uplift Modeling in E-Commerce Promotions},
  author = {Hugo Manuel Proença and Felipe Moraes},
  year = {2023},
  eprint = {2306.13759},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2306.13759v2},
}