@article{learningmultitouchconversionattribution,
  title = {Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising},
  author = {Kan Ren and Yuchen Fang and Wei-Nan Zhang and Shuhao Liu and Jiajun Li and Ya zhang and Yong Yu and Jun Wang},
  year = {2018},
  eprint = {1808.03737},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1808.03737v2},
}