@article{learningpersonalizedadimpactviacontextua,
  title = {Learning Personalized Ad Impact via Contextual Reinforcement Learning under Delayed Rewards},
  author = {Yuwei Cheng and Zifeng Zhao and Haifeng Xu},
  year = {2025},
  eprint = {2510.20055},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2510.20055},
}